Advertising Language

Auteur: Tanaka, Keiko
Editeur: Taylor & Francis Ltd
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.
Sur commande
Advertising Language analyses the ways advertisers use language to gain and retain the attention of their audience. Contrasting British and Japanese advertising styles it reveals penetrating insights into these two cultures.
ISBN / EAN 9780415198356
Auteur Tanaka, Keiko
Editeur Taylor & Francis Ltd