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Applied Strategic Marketing
This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. It is vital reading for undergraduate and postgraduate students, as well as marketing practitioners who want a clear overview to aid them in the planning process.
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This book, originally published in Dutch, provides a uniquely practical approach to strategic marketing planning. It is vital reading for undergraduate and postgraduate students, as well as marketing practitioners who want a clear overview to aid them in the planning process.
| ISBN / EAN | 9781138332089 |
|---|---|
| Auteur | Alsem, Karel Jan (Hanze University of Applied Sciences, The Netherlands) |
| Editeur | Taylor & Francis Ltd |