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B2B Brand Management
As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
650,00 DH
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As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Now it is time for more industrial companies to start using branding in a sophisticated way. But industrial companies must understand that branding goes far beyond building names for a set of offerings.
| ISBN / EAN | 9783540253600 |
|---|---|
| Auteur | Kotler, Philip |
| Editeur | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |