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Buyer Personas
Named one of Fortune Magazine s 5 Best Business Books in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions.
273,00 DH
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Named one of Fortune Magazine s 5 Best Business Books in 2015 See your offering through the buyer's eyes for more effective marketing Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions.
| ISBN / EAN | 9781118961506 |
|---|---|
| Auteur | Revella, Adele |
| Editeur | John Wiley & Sons Inc |