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Competitive Strategy
Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how p
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Michael E. Porter shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.
| ISBN / EAN | 9780743260886 |
|---|---|
| Publication date | 2004-01-20 00:00:00 |
| Auteur | Porter, Michael E. |
| Editeur | Simon & Schuster |