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Creative Advertising Concept and Copy
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
455,00 DH
Sur commande
Considering perspectives on creative advertising through a unique media and communications lens, this book encompasses both the theory and practical tools needed to approach and understand creativity in advertising with an original eye.
| ISBN / EAN | 9781032362045 |
|---|---|
| Auteur | Miliopoulou, Georgia-Zozeta (The American College of Greece, Greece) |
| Editeur | Taylor & Francis Ltd |