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Introduction to Franchising
The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing.
520,00 DH
Sur commande
The book also examines the financial, legal and ethical implications of franchising, whilst anticipating future concerns and challenges for the franchising model. An Introduction to Franchising is an essential guide for all students of franchising, entrepreneurship and marketing.
| ISBN / EAN | 9780230361645 |
|---|---|
| Auteur | Webber, Robert (De Montfort University, Leicester) |
| Editeur | Bloomsbury Publishing PLC |