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Introduction to Marketing
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
670,00 DH
Sur commande
This new, innovative textbook provides a highly accessible introduction to the principles of marketing, presenting a theoretical foundation and illustrating the application of the theory through a wealth of case studies.
| ISBN / EAN | 9780199602131 |
|---|---|
| Auteur | Palmer, Adrian (Professor of Marketing, University of Wales, Swansea) |
| Editeur | Oxford University Press |