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Introduction to Sport Marketing
Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
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Now in a fully revised and updated third edition, Introduction to Sport Marketing is a clear, straightforward and concise introduction to the theory and practice of sport marketing, and the only sport marketing textbook you will ever need.
| ISBN / EAN | 9781032488943 |
|---|---|
| Auteur | Smith, Aaron C.T. (University of Canberra, Australia) |
| Editeur | Taylor & Francis Ltd |