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Language of Branding
This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
624,00 DH
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This book helps readers to use language to improve brand value and influence consumer behavior. Students will learn why brand language matters in marketing, and how to build a brand strategy that exploits the richness and complexity of language.
| ISBN / EAN | 9780415806749 |
|---|---|
| Auteur | Lerman, Dawn (Fordham University, New York, NY, USA) |
| Editeur | Taylor & Francis Ltd |