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Managing the Smart Revolution in Tourism Firms
This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.
615,00 DH
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This practical book explains the key ideas that tourism practitioners and decision-makers must know to understand Smart Technologies, and the management principles supporting them. Real-life cases are provided to illustrate the true dimension of the "smart" phenomenon and the new frontiers that are yet to open in the coming years.
| ISBN / EAN | 9781789249316 |
|---|---|
| Auteur | Navarro-Meneses, Dr Francisco (Universidad Nebrija, Spain) |
| Editeur | CABI Publishing |