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Nation Branding
Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.
572,00 DH
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Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.
| ISBN / EAN | 9780367569891 |
|---|---|
| Auteur | Dinnie, Keith |
| Editeur | Taylor & Francis Ltd |