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Psychology of Advertising
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.
624,00 DH
611,00 DH
Sur commande
The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.
| ISBN / EAN | 9780367346393 |
|---|---|
| Auteur | Fennis, Bob M (Professor, University of Groningen, Netherlands) |
| Editeur | Taylor & Francis Ltd |