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Sport Sponsorship Insights
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
260,00 DH
Sur commande
Sponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience.
| ISBN / EAN | 9780367723958 |
|---|---|
| Auteur | O’Reilly, Norm (University of Maine, USA) |
| Editeur | Taylor & Francis Ltd |