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Strategic Advertising Management

Auteur: Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Visiting Professor of Marketing at the Turku School of Economics, University of Turku)
Editeur: Oxford University Press
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
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With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
ISBN / EAN 9780198835615
Auteur Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Visiting Professor of Marketing at the Turku School of Economics, University of Turku)
Editeur Oxford University Press