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Strategic Communication
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’.
559,00 DH
Sur commande
This textbook provides an overview of the core concepts, theories and methods in strategic communication. The content of this 2nd edition has been fully updated to incorporate the latest research and practice examples, including a new chapter on ‘The Future of Strategic Communication’.
| ISBN / EAN | 9780367769291 |
|---|---|
| Auteur | Falkheimer, Jesper (Lund University, Sweden) |
| Editeur | Taylor & Francis Ltd |