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Strategic Innovation
Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.
806,00 DH
741,00 DH
Sur commande
Strategic Innovation demonstrates to students how to create and appropriate value using new game strategies to gain competitive advantage. The book shows that innovation is not simply about developing new technologies into new products or services, but often, about finding new models for doing business in the face of change.
| ISBN / EAN | 9780415997829 |
|---|---|
| Auteur | Afuah, Allan (University of Michigan, USA) |
| Editeur | Taylor & Francis Ltd |