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Strategic Management for Tourism, Hospitality and Events

Auteur: Evans, Nigel G. (Teeside University, UK)
Editeur: Taylor & Francis Ltd
Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies.
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Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies.
ISBN / EAN 9781032331836
Auteur Evans, Nigel G. (Teeside University, UK)
Editeur Taylor & Francis Ltd