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Strategic Marketing
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
730,00 DH
Sur commande
The new edition of Strategic Marketing examines key aspects of traditional marketing strategy combined with the presentation of a synthesis of recent thinking on the subject. The key focus of the text is how companies create and sustain competitive advantage through the employment of marketing strategies.
| ISBN / EAN | 9780199684090 |
|---|---|
| Auteur | West, Douglas (Professor of Marketing, King's College London) |
| Editeur | Oxford University Press |