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Strategic Marketing
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
1 060,00 DH
689,00 DH
Sur commande
Practical, relevant, and with implementation at its core, this is the ideal guide to strategic marketing. The fourth edition offers extensively-revised global examples throughout, and unique interviews with practitioners to give invaluable real-world insights and advice.
| ISBN / EAN | 9780198856764 |
|---|---|
| Auteur | West, Douglas (Professor of Marketing, Professor of Marketing, King's College London) |
| Editeur | Oxford University Press |