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Strategic Marketing Planning
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
624,00 DH
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This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
| ISBN / EAN | 9781032463834 |
|---|---|
| Auteur | Alsem, Karel Jan (Hanze University of Applied Sciences, Netherlands) |
| Editeur | Taylor & Francis Ltd |