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Strategic Social Marketing
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
754,00 DH
650,00 DH
Sur commande
Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
| ISBN / EAN | 9781526446046 |
|---|---|
| Auteur | French, Jeff (Strategic Social Marketing Ltd, UK) |
| Editeur | Sage Publications Ltd |