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Strategic Sport Marketing
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
637,00 DH
Sur commande
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
| ISBN / EAN | 9781760878801 |
|---|---|
| Auteur | Karg, Adam (Swinburne University of Technology, Australia) |
| Editeur | Allen & Unwin |