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Luxury Strategy
Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
481,00 DH
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Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking book.
| ISBN / EAN | 9780749464912 |
|---|---|
| Publication date | 2003-12-01 00:00:00 |
| Auteur | Kapferer, Jean-Noel |
| Editeur | Kogan Page Ltd |