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Brand Fans
Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.
1 450,00 DH
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Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport's leading brands.
| ISBN / EAN | 9783319840321 |
|---|---|
| Auteur | Smith, Aaron C.T. |
| Editeur | Springer International Publishing AG |