Main image
Click to view image in fullscreen
![]()
Brand Turnaround: How Brands Gone Bad Returned to Glory and the 7 Game Changers that Made the Difference
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? Brand Turnaround reveals the answers--and provides valuable lessons for anyone tasked with reviving a brand
360,00 DH
Sur commande
How did Toyota, Tylenol, and Goldman Sachs bounce back from the brink of destruction? Brand Turnaround reveals the answers--and provides valuable lessons for anyone tasked with reviving a brand
| ISBN / EAN | 9780071775281 |
|---|---|
| Auteur | Post, Karen |
| Editeur | McGraw-Hill Education - Europe |