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Branding the Nation
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
430,00 DH
Sur commande
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
| ISBN / EAN | 9780199752171 |
|---|---|
| Auteur | Aronczyk, Melissa (Assistant Profesor, Rutgers University) |
| Editeur | Oxford University Press Inc |