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Creating the Nazi Marketplace
Creating the Nazi Marketplace is an innovative study of marketing, advertising and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying and selling, while also exploring the ways corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'.
900,00 DH
Sur commande
Creating the Nazi Marketplace is an innovative study of marketing, advertising and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying and selling, while also exploring the ways corporate leaders and everyday Germans navigated what S. Jonathan Wiesen calls 'the Nazi marketplace'.
| ISBN / EAN | 9780521762533 |
|---|---|
| Auteur | Wiesen, S. Jonathan (Southern Illinois University, Carbondale) |
| Editeur | Cambridge University Press |