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Rowntree and the Marketing Revolution, 1862-1969
This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
640,00 DH
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This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.
| ISBN / EAN | 9780521023788 |
|---|---|
| Auteur | Fitzgerald, Robert (London School of Economics and Political Science) |
| Editeur | Cambridge University Press |