Sports and Entertainment Marketing

Auteur: Kaser, Ken (Clements High School, Sugarland TX)
Editeur: Cengage Learning, Inc
Uses sports and entertainment topics as the foundation for teaching marketing concepts. In this book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process.
Sur commande
Uses sports and entertainment topics as the foundation for teaching marketing concepts. In this book, each marketing function is highlighted with an icon to indicate how it is used in the marketing process.
ISBN / EAN 9780538445146
Auteur Kaser, Ken (Clements High School, Sugarland TX)
Editeur Cengage Learning, Inc