Power of Metaphor

Auteur: Robinson, Michael D.
Editeur: American Psychological Association
Explores the possibility that people understand abstract social concepts using metaphor, which from this perspective is not simply a matter of words. Rather, it is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).
Sur commande
Explores the possibility that people understand abstract social concepts using metaphor, which from this perspective is not simply a matter of words. Rather, it is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).
ISBN / EAN 9781433815799
Auteur Robinson, Michael D.
Editeur American Psychological Association