Strategic Marketing

Auteur: Sahaf, Musadiq A.
Editeur: PHI Learning
Provides an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing.
Sur commande
Provides an in-depth analysis of the multidimensional aspects of strategic marketing. Comprising a harmonious blend of theoretical aspects and real-world applications, the book presents the framework that governs a firm's strategic decisions in the area of marketing.
ISBN / EAN 9789388028714
Auteur Sahaf, Musadiq A.
Editeur PHI Learning