Catégorie de recherche
Problème de recherche ?

Marketing and Consumption in Modern Japan

Auteur: Usui, Kazuo (Saitama University, Japan and University of Edinburgh, UK)
Editeur: Taylor & Francis Ltd
This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.
Sur commande
This work explores the development in Japan throughout the 20th century of marketing, consumption and marketing thought. It also discusses how these are likely to develop at a time when globalization and international marketing are having an increasing impact in Japan.
ISBN / EAN 9780415323130
Auteur Usui, Kazuo (Saitama University, Japan and University of Edinburgh, UK)
Editeur Taylor & Francis Ltd