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Branding the Nation
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
1 350,00 DH
Sur commande
What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding the Nation offers a unique critical perspective on the power of brands to affect how we think about space, value and identity.
| ISBN / EAN | 9780199752164 |
|---|---|
| Auteur | Aronczyk, Melissa (Assistant Profesor, Assistant Profesor, Rutgers University) |
| Editeur | Oxford University Press Inc |