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Effective Advertising
Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
1 290,00 DH
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Tellis (marketing, U. of Southern California) reviews and summarizes more than 50 years of research on advertising and its effect on sales. He dispels a number of popular myths about advertising and explains how and why it really works. Coverage includes such topics as why firms persist with ineffec
| ISBN / EAN | 9780761922520 |
|---|---|
| Auteur | Tellis, Gerard J. |
| Editeur | SAGE Publications Inc |