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Uncover the Hidden Power of Television Programming
Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.
670,00 DH
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Combining research with substantive proposals for new standards, this book reveals that the greater the involvement level of viewers in a particular television programme, the greater the impact of the advertising carried by that programme.
| ISBN / EAN | 9780761915829 |
|---|---|
| Auteur | Clancy, Kevin J. |
| Editeur | SAGE Publications Inc |