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Political Marketing Game
The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
| ISBN / EAN | 9781349359448 |
|---|---|
| Auteur | Lees-Marshment, J. |
| Editeur | Palgrave Macmillan |