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Language of Advertising
Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
1 580,00 DH
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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image and layout to the discourse between 'reader' and advertisement.
| ISBN / EAN | 9780415278027 |
|---|---|
| Auteur | Goddard, Angela (Formerly at York St. John University, UK) |
| Editeur | Taylor & Francis Ltd |