Changing Strategic Direction

Auteur: Skat-Rordam, Peter
Editeur: Copenhagen Business School Press
This text describes a step-by-step approach to changing strategic direction. It presents five case studies which show that changes in strategic direction do not occur from strategic planning but rather from the pursuit of business opportunities.
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This text describes a step-by-step approach to changing strategic direction. It presents five case studies which show that changes in strategic direction do not occur from strategic planning but rather from the pursuit of business opportunities.
ISBN / EAN 9788763000796
Auteur Skat-Rordam, Peter
Editeur Copenhagen Business School Press