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City Branding
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
1 060,00 DH
Sur commande
The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.
| ISBN / EAN | 9780230241855 |
|---|---|
| Auteur | Dinnie, Keith |
| Editeur | Palgrave Macmillan |