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Concise Encyclopedia of Professional Services Marketing
Provides an account of the concepts and strategies necessary to successfully market professional services and grow a business. This work contains an appendix of information on launching a multimedia advertising campaign, with focus on effective website design and other contemporary media formats.
1 710,00 DH
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Provides an account of the concepts and strategies necessary to successfully market professional services and grow a business. This work contains an appendix of information on launching a multimedia advertising campaign, with focus on effective website design and other contemporary media formats.
| ISBN / EAN | 9780789036902 |
|---|---|
| Auteur | Clow, Kenneth E. (University of Louisiana at Monroe, USA) |
| Editeur | Taylor & Francis Inc |