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Fizz: Harness the Power of Word of Mouth Marketing to Drive Brand Growth
Shows you how to develop and test your brand's stories for maximum word of mouth impact; build a reliable communications network to deliver your message; harness the incredible power of Big Data for profit-generating Word of Mouth Marketing campaigns; find, engage, and train influencers to promote your brand; and more.
280,00 DH
Sur commande
Shows you how to develop and test your brand's stories for maximum word of mouth impact; build a reliable communications network to deliver your message; harness the incredible power of Big Data for profit-generating Word of Mouth Marketing campaigns; find, engage, and train influencers to promote your brand; and more.
| ISBN / EAN | 9780071835749 |
|---|---|
| Auteur | Wright, Ted |
| Editeur | McGraw-Hill Education - Europe |