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Global Strategic Management
Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.
845,00 DH
754,00 DH
Sur commande
Global Strategic Management reveals how business managers secure competitive advantage and make effective decisions on a global scale. Core theories are supported by diverse real-world examples from international organizations, including Ikea, Google, and Walmart.
| ISBN / EAN | 9780198706595 |
|---|---|
| Auteur | Frynas, Jedrzej George (Professor of CSR and Strategic Management, Middlesex University Business School) |
| Editeur | Oxford University Press |