Internationalization of Luxury Fashion Firms

Auteur: Runfola, Andrea
Editeur: Springer Nature Switzerland AG
Internationalization is an essential component of the business model for luxury fashion companies. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.
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Internationalization is an essential component of the business model for luxury fashion companies. Offering a comprehensive and in-depth view of luxury fashion SMEs, this book is targeted to students, scholars and practitioners interested in luxury firms, internationalization, and business models.
ISBN / EAN 9783030887544
Auteur Runfola, Andrea
Editeur Springer Nature Switzerland AG