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Leveraging Japan
Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.
470,00 DH
Sur commande
Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising.
| ISBN / EAN | 9780787946630 |
|---|---|
| Auteur | Fields, George |
| Editeur | John Wiley & Sons Inc |