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Life and Teams of Johnny F. Bassett
One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports.
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One of the most influential sportsmen of the late 20th century, Johnny F. Bassett's marketing wizardry belied his impact on professional hockey and football. Drawing on archival research and interviews with Bassett's contemporaries, this comprehensive biography chronicles his life in and around professional sports.
| ISBN / EAN | 9781476684321 |
|---|---|
| Auteur | Crawford, Denis M. |
| Editeur | McFarland & Co Inc |