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Blue Ocean Strategy, Expanded Edition
An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped
299,00 DH
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An expanded edition of an internationally best-selling guide to creating profitable growth argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential. An international best-seller. 100,000 first printing.
| ISBN / EAN | 9781625274496 |
|---|---|
| Auteur | Kim, W. Chan |
| Editeur | Harvard Business School Publishing |