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Marketing Analytics: A Practitioner's Guide To Marketing Analytics And Research Methods
The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.
860,00 DH
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The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet.
| ISBN / EAN | 9789814678575 |
|---|---|
| Auteur | Charan, Ashok (Nus, S'pore) |
| Editeur | World Scientific Publishing Co Pte Ltd |