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Marketing Power of Emotion
This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
410,00 DH
Sur commande
This book brings together and analyzes the role that emotion plays in the way companies connect with customers, develop new products, improve their strategic positioning, and increase their brand recognition.
| ISBN / EAN | 9780195150568 |
|---|---|
| Auteur | O'Shaughnessy, John (Professor Emeritus of Business, Professor Emeritus of Business, Columbia University) |
| Editeur | Oxford University Press Inc |