Married to the Brand

Auteur: McEwen, William J.
Editeur: Gallup Press
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.
Sur commande
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.
ISBN / EAN 9781595620057
Auteur McEwen, William J.
Editeur Gallup Press