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Married to the Brand
Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.
260,00 DH
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Packed with stories and compelling discoveries from an impressive worldwide consumer database, Married to the Brand reveals why consumers bond with some brands — but not others.
| ISBN / EAN | 9781595620057 |
|---|---|
| Auteur | McEwen, William J. |
| Editeur | Gallup Press |